I'm a digital marketing, communications, and insights leader based in San Diego, California.
When I'm not riding my bike, I find joy in delivering solid, inspiring work for fast-growing organizations that are shaping a better world.
Over the past 16 years, I've composed a portfolio of skills, knowledge and experience that make me an asset to any team. Let's take it from the top...
ADVERTISING & CREATIVE WRITING
I studied Advertising at the University of Colorado and specialized in copywriting. I've worked with multiple leading agencies and since then have become the go-to guy for communications of all shapes and sizes, from long-form blog posts to Super Bowl ads. Drafting, editing, proofreading—if it's written, I'm on it.
CONSUMER INSIGHT & CONSULTING
As a Consultant and Account Manager with C Space, I delivered game-changing insights to Fortune 100 organizations. In a nut shell, the process went like this: 1) establish learning objectives 2) compose and field research questions 3) analyze responses 4) extract insights and propose recommendations. This experience gave me an unparalleled view into how consumers think and how the world's most respected organizations create new products and refine messaging.
DIGITAL MARKETING & CUSTOMER SUCCESS
As a Senior Marketing Consultant with HubSpot, I trained hundreds of enterprise marketers across industries on the ins and outs of strategic inbound marketing, including the planning and execution of sophisticated omni-channel campaigns. I became an expert on web design, content generation, social media, email engagement, marketing automation, and much more.
FUNDRAISING & NONPROFITS
I loved HubSpot (and still do), but I wanted to make an even bigger positive impact. I took everything I learned and joined Classy to help nonprofits around the globe modernize their fundraising. I started as an Enterprise Customer Success Manager, then pioneered the Enterprise Marketing Manager role. Along the way, I personally fundraised over $17K to help build schools in Nepal.
HIGHER ED & SOCIAL IMPACT
At the University of San Diego's Joan B. Kroc School of Peace Studies, I helped to equip and empower innovative changemakers to shape more peaceful and just societies. As the school's communications and marketing leader, my primary responsibility was to manage the brand and craft the strategy that would inspire individuals to pursue a Master's degree. For three consecutive years, I grew lead volume and quality, boosted event turnout to sold-out levels, and overhauled the website to attract the next Gandhi, Gore, and Gbowee. The world needs their help now more than ever.
Following that, I led marketing and engagement for a nonprofit focused on supporting athletes impacted by breast cancer. Within my first three months, I helped to reimagine, refresh, and re-launch a recurring donor campaign that quickly tripled subscriber growth and doubled MRR.
TECHNICAL & DATA ACUMEN
As a 7x Salesforce-certified Technical Account Senior Manager, plus an additional 5 HubSpot certifications, I am as comfortable with conversations about SQL and database architecture as I am with strategic initiatives and creative design. Wherever you're heading, I can help to get you there.
I don't like to brag, so I'll let other people do it for me.
“What separates Justin from most writers is logic and consumer insight. It's partly an innate ability but also one augmented with smart and deep research. This all stems from his incredible eagerness to learn, help out in any way, and just have fun. He's the consummate team player.”
"Justin is one of the highest caliber consultants (of any kind, anywhere) I’ve ever worked with. Not only does he provide an extremely engaging and pleasant demeanor, but he’s a straight-up inbound marketing wizard. He knows marketing (inbound & outbound) campaigns, personas, and content strategy inside and out.”
"If you like ambitious, creative thinking, Justin is your guy. He masterfully led our team through a campaign that pushed us to think bigger and collaborate more effectively than we ever had. The end result blew us all away. That same campaign is still crushing, three years later."
"Justin is a true leader and a dynamic individual. From marketing campaigns and the promotion of renowned events to the website redesign, his efforts are known across USD's campus and beyond. ...His friendly disposition paired with his talent and expertise is delightful and always incredibly helpful."
Justin is my all-time favorite person. He's thoughtful, funny, driven, creative, generous, inspiring, and so much more. It's impossible to imagine my life without him. I'm so grateful I met him as early as I did.